Your official playbook. 10 students. 5 teams. 15 days. 600 pieces of content that help a whole city celebrate 100 years. Everything you need is on this page — examples, tools, and copy-paste AI prompts. Bookmark it.
On March 6, 2027, the City of Elsa celebrates its 100th birthday at Mario Leal Park — the biggest event in city history. The theme: "Our Story. Our People. Our Future." Two big projects need content, stories, and hustle — and that's where you come in.
A year-long campaign leading to the March 6, 2027 celebration. The city needs its history told, its people spotlighted, and its places celebrated — online, every day, in English and Spanish.
Visit the Centennial site →A real, printed community cookbook — every family that helped build this town gets a page. Recipes plus the stories behind them: who taught it, when the family makes it, what it means.
Visit elsacookbook.com →Every piece of work flows through Google Drive and gets logged in Mission Control. These are the links you'll use every single day — save them now.
Here's the trick pro content creators use: find one great story in the morning, then spend the afternoon pouring it into different containers. Same story — different shape for each app.
Interview someone, visit a place, dig into your topic. Take photos. Write down exact quotes.
350–500 words. This is your master document — everything else comes from it.
3 Facebook posts, 2 Instagram posts, 1 podcast, 1 reel. AI helps you draft — you make it good.
Everything goes in the Drive folder 02 Ready for EDC Review and gets logged in Mission Control.
Cookbook. Hunt down family recipes and the stories behind them. You and Team Simmer run the same playbook — it's a friendly cook-off.
Open your packet →Cookbook. Same mission, same packet, different sources. May the best team's tamales win.
Open your packet →History: The First 50 Years (1927–1977). The founding, the farms, the families who built Elsa from dirt roads up.
Open your packet →History: The Second 50 Years (1977–2027). The Elsa people remember firsthand — and the road to the Centennial.
Open your packet →Community Asset Map: Elsa Today. Parks, trails, businesses, schools, murals, people — the map of everything that makes Elsa, Elsa.
Open your packet →Every team finds stories the same way — starting with the people easiest to talk to, and working outward. By week 3 you'll be comfortable talking to anyone in town. That's on purpose.
| Days | Beat | Who you're talking to |
|---|---|---|
| 1–4 | 🏠 Inner Circle | Your own family, relatives, close friends. The easiest interviews you'll ever do. |
| 5–7 | 🏫 Outer Circle | Classmates, teachers, coaches, school staff — and their families. |
| 8–11 | 🏪 Local Businesses | Restaurants, shops, churches, civic groups. Walk in, introduce yourself, ask. |
| 12–15 | 🌎 Strangers | Hunting & gathering. Anyone in Elsa with a story. You've got this by now. |
| Tool | What you use it for |
|---|---|
| Canva | Carousel slides, social graphics, blog header images. Staff built locked templates with the Elsa100 brand — you swap in your text and photos. Never change layouts, fonts, or colors. |
| CapCut | Editing your reels/TikToks. Auto-captions (then fix the names!), cuts, music from the built-in library only. |
| NotebookLM | Turns your blog post into a podcast episode automatically. Seriously. (Instructions in your packet.) |
| ChatGPT or Claude | Your drafting partner. Your packet has copy-paste prompts for interview questions, blogs, captions, carousels, and scripts. AI drafts — you make it true and make it good. |
| Google Drive + Sheets | Where everything lives. Your team folder → finished work goes to 02 Ready for EDC Review → log it in Mission Control. (All links are in the Your Workspace section above.) |
| Brand Style Guide | The official Elsa100 look and voice — colors, fonts, logos, hashtags. Your captions and graphics should always feel like they belong to this. When in doubt, match it. |
Nothing you make goes public until staff reviews and posts it. You never touch city accounts.
Never type a community member's real name, phone number, or address into ChatGPT, Claude, or any AI tool. Use [NAME] placeholders. Real info lives in Mission Control only.
AI gives you a starting point. You check every fact, fix every name, and make it sound like a real person wrote it. Because one did: you.
Recording a call or an interview? Ask first, get a clear yes, write it down. No yes, no recording.
Fill in text and photos. Never redesign. The brand stays the brand.
Work on your desktop doesn't exist. Work in Drive, logged in Mission Control, is real.
Every family in Elsa has that one dish — the tamales, the caldo, the pan dulce — and the story behind it. Your job: find them, record them, and turn them into content the whole city will love. Two teams, one playbook, friendly competition. Let's cook.
| Days | Where to hunt for recipes |
|---|---|
| 1–4 🏠 | Your own family first. Your grandma, your tías, the cousin who owns Thanksgiving. Easiest wins of the whole program. |
| 5–7 🏫 | Classmates & teachers: "Whose family makes something famous?" Teachers have 20+ years of potluck intel. |
| 8–11 🏪 | Restaurants, panaderías, church kitchens, party halls. Ask for the dish they're known for — and the story of how it started. |
| 12–15 🌎 | Cold outreach: neighbors, the senior center, people your earlier interviews said "oh, you HAVE to talk to…" |
A recipe without a story is just a list. The story is the whole sauce. Ask these, and write quotes down word-for-word (the exact words are gold — don't clean them up).
Want more questions, customized to who you're interviewing? Use this:
You are helping a high school intern interview someone about a treasured family recipe for the Elsa Centennial Cookbook (Elsa, Texas turns 100 on March 6, 2027). Write 10 warm, simple interview questions that dig up STORIES, not just ingredients — who taught them, when the family makes it, favorite memories, the "secret," how the recipe has changed. Questions should be short enough to ask out loud in conversation, and respectful of an older person's time. Give me each question in English AND in respectful RGV Spanish (usted form). I'm interviewing: [DESCRIBE WHO — e.g., "my grandmother, who makes tamales every Christmas" — NO real names or phone numbers]
Fill in the [BRACKETS] before you hit enter. Never type a real name or phone number into AI.
Below is every piece, in order, with an example and the AI prompt to help you draft it. The examples all follow one imaginary story — "Doña Mary's tamales, 62 Christmases and counting" — so you can see the same story change shape. Your stories will be real ones you collect.
350–500 words. Everything else today comes from this, so make it good. Needs: a headline, a hook first line, the story with at least one exact quote, the full recipe, a photo, and 3–5 tags.
You are a friendly small-town storyteller writing for the City of Elsa, Texas Centennial (100 years on March 6, 2027) and the Elsa Centennial Cookbook. Turn my interview notes below into a 350–500 word blog post about a family recipe. RULES: - Start with the person or the moment. NEVER start with "This recipe" or "Today we". - Keep every quote word-for-word exactly as I wrote it. If a quote is in Spanish, keep the Spanish and add the English translation in italics right after. - Warm, proud, plain-spoken — like a neighbor telling you the story. No fancy words. - Include the full recipe (ingredients with amounts, numbered steps) after the story. - End with: "[FAMILY NICKNAME]'s recipe is one of 100 stories going into the Elsa Centennial Cookbook. Want your family's recipe in the book? Submit it at elsacookbook.com" GIVE ME: 1) a headline, 2) the full post, 3) three photo ideas, 4) five hashtags including #Elsa100. MY NOTES (no real full names, phone numbers, or addresses — use [ABUELA], [THE COOK], etc.): [PASTE YOUR INTERVIEW NOTES HERE]
After AI drafts it: check every fact, restore the real spelling of the dish, read it out loud once. If it sounds like a robot, fix it.
Not the same post three times! Three different angles on your blog, so staff can post the same story fresh across several months. Each one links back to the blog.
Take my blog post below and write THREE different Facebook posts about it. Same story, three totally different hooks: POST 1 — QUOTE ANGLE: open with the single best quote from the story. POST 2 — NUMBER/SURPRISE ANGLE: open with a number or surprising detail that stops the scroll. POST 3 — QUESTION ANGLE: open with a question people will want to answer in the comments. Rules for each: under 80 words, warm and proud (this is for a small Texas town celebrating its 100th birthday), end with "Read the full story →" and include #Elsa100. Write each post in English, then a natural Spanish version (real RGV Spanish, not word-for-word translation). MY BLOG POST: [PASTE YOUR BLOG POST HERE]
A shrunk-down version of your blog written as an Instagram caption — 100–150 words, made to be read right there in the app. The first line is everything: it has to work even when Instagram cuts it off with "…more".
Shrink my blog post below into an Instagram mini-blog caption. RULES: - 100–150 words total. - The FIRST LINE must hook someone even if Instagram cuts it off — no wasted words, no "In today's post". - Tell the heart of the story in 3–4 short paragraphs (1–2 sentences each). - One emoji maximum per paragraph. One call-to-action at the end: "Full story + recipe at the link in bio." - Hashtags: #Elsa100 plus 2 more, no more than 3 total. MY BLOG POST: [PASTE YOUR BLOG POST HERE]
The swipe-through post. This prompt is your secret weapon — it turns your blog into slide-by-slide text. Then you build the slides in the locked Canva carousel template: swap in the text and your photos, never touch layout, fonts, or colors.
You are an expert Instagram content creator specializing in transforming blog posts into highly engaging carousel posts. Your goal is to take any blog content and turn it into scroll-stopping, shareable Instagram carousels that drive real engagement. YOUR MISSION: Transform the provided blog post into a 5–7 slide Instagram carousel following this proven 4-step framework: STEP 1: CRAFT AN IRRESISTIBLE HOOK (Slide 1) No hook = no attention. You have 2 seconds to grab them. Create a hook using ONE of these proven formats: - Pain Point Hook: "This mistake is killing your [results/growth/success]" - Question Hook: "Why does [relatable problem] always happen?" - Controversial Take: "Unpopular opinion: [counter-narrative]" - Trend Spin: "[Trending topic] but make it about [your niche]" - Personal Annoyance: "What annoyed me yesterday will change how you think about [topic]" Hook Requirements: Maximum 8–10 words. Create curiosity gap. Promise value. Match the blog's core message. STEP 2: BREAK DOWN INTO 3–4 PUNCHY POINTS (Slides 2–5) Each slide = ONE crystal clear idea. No exceptions. Writing Style: Talk like you're texting your smartest friend. Explain like you're talking to a 5-year-old. Cut jargon, big words, and industry speak. Use short sentences (5–12 words max). Lead with the benefit, then explain. Slide Structure: Bold headline (3–5 words). 2–3 supporting bullet points. One "aha moment" per slide. STEP 3: ADD STORY OR VISUAL EXAMPLE (weave throughout) Only include if it makes the point hit 10x harder. Use stories when you have personal experience, a specific example, or a before/after. Use visual examples for easy-to-picture scenarios, "imagine this..." moments, relatable analogies. Rules: Keep it under 20 words. Make it specific and concrete. Tie directly back to the main point. STEP 4: END WITH A CRYSTAL CLEAR CTA (Final Slide) If you don't ask, they don't act. Period. Choose ONE action: - Engagement CTA: "Comment 'YES' if you've experienced this" - Save CTA: "Save this for when you need it most" - Share CTA: "Tag someone who needs to see this" - Follow CTA: "Follow for more [specific benefit] tips" FORMAT: Slide 1 (Hook): [ATTENTION-GRABBING HOOK] / [Supporting line that builds curiosity] Slides 2–5 (Main Content): [BOLD HEADLINE] → [Key point 1] → [Key point 2] → [Key point 3] / [Mini story/example if relevant] Final Slide (CTA): [Summary of value delivered] / [CLEAR CALL TO ACTION] / [Follow prompt with specific benefit] QUALITY CHECKLIST before delivering: Hook creates immediate curiosity · Each slide has ONE clear takeaway · Language is conversational, not corporate · Story/example enhances the point · CTA is specific and actionable · Total carousel flows logically · Value is delivered in every slide. Context: this carousel is for the City of Elsa, Texas Centennial (100 years, March 6, 2027) and the Elsa Centennial Cookbook. Keep it warm and hometown-proud. Include #Elsa100 in the caption suggestion. MY BLOG POST: [PASTE YOUR BLOG POST HERE]
Yes — a real podcast episode about your story, generated in minutes. Here's the whole process:
Vertical video, 30–45 seconds. The voiceover can be: (a) the person you interviewed, (b) you reading the story, or (c) an AI voice in CapCut/Canva. Captions on everything — most people watch with sound off.
Write me a 30–45 second voiceover script for a vertical TikTok/Reel based on my blog post below. RULES: - The HOOK is the first 3 seconds: open with the single most interesting fact or quote. Never "Hi guys" or "Today we". - Short sentences. One idea per sentence. Written to be SPOKEN out loud by a high school student. - End with a loop-close (a line that makes the beginning make sense again) OR one single call-to-action: "Full story — link in bio." GIVE ME: 1) The script with rough timestamps (0:00, 0:05, etc.) 2) 5 on-screen text captions (short — 6 words max each) 3) A shot list of 6 simple shots I can film with a phone (close-ups of hands, the food, the person, old photos, etc.) MY BLOG POST: [PASTE YOUR BLOG POST HERE]
Build it in CapCut or Canva video → vertical 9:16, export 1080×1920 → auto-caption → fix every name and Spanish word by hand → music from the built-in library only.
Dirt roads, packing sheds, first schools, founding families. The Elsa that only the oldest voices in town still remember — and if nobody records those voices now, they're gone. That's your job. No pressure. (Some pressure.)
| Days | Where to hunt for history |
|---|---|
| 1–4 🏠 | Your own family. Ask the oldest relative you have: "What do you remember about Elsa when you were a kid? What did your parents tell you?" |
| 5–7 🏫 | Teachers and school staff — especially the retired ones your teachers can connect you to. Ask about the history of the schools themselves. |
| 8–11 🏪 | The oldest businesses and churches in town. "How long has this been here? Who started it? Do you have old photos on the wall?" (They always do.) |
| 12–15 🌎 | The senior center, longtime residents your earlier interviews mentioned, the county historical commission. |
Slow down, be patient, and let them wander — the wandering is where the best stories live. Ask these, write quotes word-for-word:
You are helping a high school intern interview an older resident of Elsa, Texas about the town's FIRST 50 years (1927–1977) for the city's 100th birthday celebration. Write 10 gentle, simple interview questions that pull out vivid memories and specific details from that era — the farm and packing-shed days, downtown businesses, schools, churches, celebrations, big weather events, how daily life worked. Favor questions that start with "What do you remember about..." and "Tell me about the time...". Include 2 questions that help us VERIFY facts (like "How do you know that?" and "Who else would remember this?"). Give each question in English AND respectful RGV Spanish (usted form). The person I'm interviewing: [DESCRIBE — e.g., "a retired farm worker in his 80s who grew up here" — NO real names] The topic I'm most curious about: [TOPIC — e.g., "the packing sheds" or "what school was like in the 1950s"]
Ask before recording. If they show you old photos: photograph them with your phone, ask "may we share this?", and log the photo + permission in Mission Control.
Every example below follows one imaginary story — "the packing shed whistle that ran the whole town" — so you can watch the same story change shape. Yours will be real, verified ones you collect.
350–500 words. Headline, hook first line, the story with at least one exact quote, the era and dates (verified!), your source, a photo, 3–5 tags.
You are a friendly small-town storyteller writing for the City of Elsa, Texas Centennial (100 years on March 6, 2027). Turn my interview notes below into a 350–500 word blog post about a moment from Elsa's FIRST 50 years (1927–1977). RULES: - Start with the person or the moment. NEVER start with "In this post" or "Today we". - Keep every quote word-for-word exactly as I wrote it. Spanish quotes stay in Spanish with the English translation in italics after. - Warm, proud, plain-spoken — like a neighbor telling the story on the porch. - Only use facts from my notes. If something needs checking, mark it [VERIFY] instead of guessing. - End with: "This story is part of 100 Years of Elsa — our countdown to the Centennial on March 6, 2027. Have a memory or an old photo of Elsa? We want to see it." GIVE ME: 1) a headline, 2) the full post, 3) three photo ideas, 4) five hashtags including #Elsa100. MY NOTES (use [DON R.], [MY GRANDMOTHER] etc. — no real full names or contact info): [PASTE YOUR INTERVIEW NOTES + SOURCES HERE]
Three different angles on your blog. History posts fly on Facebook — nostalgia is rocket fuel there. Each links back to the blog.
Take my blog post below and write THREE different Facebook posts about it. Same story, three different hooks: POST 1 — QUOTE ANGLE: open with the single best quote from the story. POST 2 — NUMBER/SURPRISE ANGLE: open with a date, number, or surprising detail that stops the scroll. POST 3 — QUESTION ANGLE: ask longtime Elsa residents a question that invites THEIR memories in the comments (nostalgia questions get huge engagement). Rules for each: under 80 words, warm and hometown-proud, end with "Read the full story →" and include #Elsa100. Give each post in English, then a natural RGV Spanish version. MY BLOG POST: [PASTE YOUR BLOG POST HERE]
100–150 words, written as a caption. First line must survive the "…more" cutoff. Old photo as the image if you have one (with permission logged).
Shrink my blog post below into an Instagram mini-blog caption. RULES: - 100–150 words total. - FIRST LINE must hook even if Instagram cuts it off — lead with the most surprising detail of this history story. - 3–4 short paragraphs (1–2 sentences each). One emoji max per paragraph. - End with: "Full story at the link in bio. #Elsa100" plus 2 more hashtags (3 total). MY BLOG POST: [PASTE YOUR BLOG POST HERE]
History carousels are the best carousels — "then vs. now" and "5 things you didn't know" formats crush. Draft with the big prompt, build in the locked Canva template.
You are an expert Instagram content creator specializing in transforming blog posts into highly engaging carousel posts. Your goal is to take any blog content and turn it into scroll-stopping, shareable Instagram carousels that drive real engagement. YOUR MISSION: Transform the provided blog post into a 5–7 slide Instagram carousel following this proven 4-step framework: STEP 1: CRAFT AN IRRESISTIBLE HOOK (Slide 1) No hook = no attention. You have 2 seconds to grab them. Create a hook using ONE of these proven formats: - Pain Point Hook: "This mistake is killing your [results/growth/success]" - Question Hook: "Why does [relatable problem] always happen?" - Controversial Take: "Unpopular opinion: [counter-narrative]" - Trend Spin: "[Trending topic] but make it about [your niche]" - Personal Annoyance: "What annoyed me yesterday will change how you think about [topic]" Hook Requirements: Maximum 8–10 words. Create curiosity gap. Promise value. Match the blog's core message. STEP 2: BREAK DOWN INTO 3–4 PUNCHY POINTS (Slides 2–5) Each slide = ONE crystal clear idea. No exceptions. Writing Style: Talk like you're texting your smartest friend. Explain like you're talking to a 5-year-old. Cut jargon, big words, and industry speak. Use short sentences (5–12 words max). Lead with the benefit, then explain. Slide Structure: Bold headline (3–5 words). 2–3 supporting bullet points. One "aha moment" per slide. STEP 3: ADD STORY OR VISUAL EXAMPLE (weave throughout) Only include if it makes the point hit 10x harder. Use stories when you have personal experience, a specific example, or a before/after. Use visual examples for easy-to-picture scenarios, "imagine this..." moments, relatable analogies. Rules: Keep it under 20 words. Make it specific and concrete. Tie directly back to the main point. STEP 4: END WITH A CRYSTAL CLEAR CTA (Final Slide) If you don't ask, they don't act. Period. Choose ONE action: - Engagement CTA: "Comment 'YES' if you remember this" - Save CTA: "Save this for when you need it most" - Share CTA: "Tag someone who needs to see this" - Follow CTA: "Follow for more [specific benefit]" FORMAT: Slide 1 (Hook): [ATTENTION-GRABBING HOOK] / [Supporting line that builds curiosity] Slides 2–5 (Main Content): [BOLD HEADLINE] → [Key point 1] → [Key point 2] → [Key point 3] / [Mini story/example if relevant] Final Slide (CTA): [Summary of value delivered] / [CLEAR CALL TO ACTION] / [Follow prompt with specific benefit] QUALITY CHECKLIST before delivering: Hook creates immediate curiosity · Each slide has ONE clear takeaway · Language is conversational, not corporate · Story/example enhances the point · CTA is specific and actionable · Total carousel flows logically · Value is delivered in every slide. Context: this carousel is about the history of Elsa, Texas (first 50 years, 1927–1977) for the city's Centennial on March 6, 2027. Keep it warm, nostalgic, and hometown-proud. A great share CTA for history content: "Tag someone whose family remembers this." Include #Elsa100 in the caption suggestion. MY BLOG POST: [PASTE YOUR BLOG POST HERE]
History reels are made of: old photos (slow zoom), your voiceover or the elder's actual voice (with recorded permission), and "then vs. now" shots — film today's version of the same spot from the public sidewalk.
Write me a 30–45 second voiceover script for a vertical TikTok/Reel about a moment in Elsa, Texas history (1927–1977), based on my blog post below. RULES: - HOOK in the first 3 seconds: the most surprising fact, date, or quote. Never "Hi guys" or "Today we". - Short spoken sentences. Sound like a student sharing something cool they just learned, not a documentary narrator. - End with a loop-close OR one CTA: "Full story — link in bio." GIVE ME: 1) The script with rough timestamps 2) 5 on-screen text captions (6 words max each) 3) A shot list of 6 simple shots (old photos with slow zoom, today's version of the same spot, hands holding a photo, etc.) MY BLOG POST: [PASTE YOUR BLOG POST HERE]
The Elsa people remember firsthand: the games, the quinceañeras, the businesses that came and went, the storms, the wins, the road that led to right now. Your parents' Elsa. Your Elsa. Capture it before it blurs.
| Days | Where to hunt for stories |
|---|---|
| 1–4 🏠 | Your parents, tíos, older siblings: "What was Elsa like when you were my age? What's gone now that you miss?" |
| 5–7 🏫 | Teachers & coaches — ask about legendary seasons, school traditions, what the campus used to look like. Yearbooks are treasure maps. |
| 8–11 🏪 | Businesses that have been open 20+ years. "When did you open? What was this street like then? What almost closed you down?" |
| 12–15 🌎 | People your earlier stories surfaced: "you should talk to the man who…" Always follow the trail. |
You are helping a high school intern interview a resident of Elsa, Texas about the town's SECOND 50 years (1977 to today) for the city's 100th birthday celebration.
Write 10 easy, conversational interview questions that pull out specific memories and details from that era — school traditions and legendary seasons, businesses that opened or closed, big weather events, celebrations, how daily life and the town itself changed decade by decade. Favor "What do you remember about..." and "Tell me about the time..." questions. Include 2 questions that help VERIFY facts ("Around what year was that?" and "Who else was there?").
Give each question in English AND natural RGV Spanish.
The person I'm interviewing: [DESCRIBE — e.g., "my uncle, who graduated from the high school in the 1990s" — NO real names]
The topic I'm most curious about: [TOPIC — e.g., "school traditions" or "businesses on the main road"]
Ask before recording — every time, even family. Old photos from the '80s–'00s count too: photograph, get permission, log it.
Every example below follows one imaginary story — "Don Chuy's paleta cart: 30 summers on the same route" — so you can watch one story change shape. Yours will be real ones you collect and verify.
350–500 words. Headline, hook, exact quotes, verified dates, your source, photo, tags.
You are a friendly small-town storyteller writing for the City of Elsa, Texas Centennial (100 years on March 6, 2027). Turn my interview notes below into a 350–500 word blog post about a story from Elsa's SECOND 50 years (1977–today). RULES: - Start with the person or the moment. NEVER start with "In this post" or "Today we". - Keep every quote word-for-word. Spanish quotes stay in Spanish with the English translation in italics after. - Warm, proud, plain-spoken. This era is living memory — readers WERE there, so get the details right. - Only use facts from my notes. Mark anything uncertain [VERIFY] instead of guessing. - End with: "This story is part of 100 Years of Elsa — our countdown to the Centennial on March 6, 2027. Got a memory or a photo from Elsa's last 50 years? We want it." GIVE ME: 1) a headline, 2) the full post, 3) three photo ideas, 4) five hashtags including #Elsa100. MY NOTES (use [DON C.], [MY TÍO] etc. — no real full names or contact info): [PASTE YOUR INTERVIEW NOTES + SOURCES HERE]
Your era is Facebook's sweet spot — the people who lived 1977–2010 are on there right now waiting to comment "I remember this!!" Give them the chance.
Take my blog post below and write THREE different Facebook posts about it. Same story, three different hooks: POST 1 — QUOTE ANGLE: open with the single best quote from the story. POST 2 — NUMBER/SURPRISE ANGLE: open with a number, year, or surprising detail. POST 3 — QUESTION ANGLE: ask Elsa residents a nostalgia question about THEIR memory of this (these get massive comments from people who lived this era). Rules for each: under 80 words, warm and hometown-proud, end with "Read the full story →" and include #Elsa100. English first, then natural RGV Spanish. MY BLOG POST: [PASTE YOUR BLOG POST HERE]
Shrink my blog post below into an Instagram mini-blog caption. RULES: - 100–150 words total. - FIRST LINE hooks even when Instagram cuts it off — lead with the most surprising or heartwarming detail. - 3–4 short paragraphs (1–2 sentences each). One emoji max per paragraph. - End with: "Full story at the link in bio. #Elsa100" plus 2 more hashtags (3 total). MY BLOG POST: [PASTE YOUR BLOG POST HERE]
You are an expert Instagram content creator specializing in transforming blog posts into highly engaging carousel posts. Your goal is to take any blog content and turn it into scroll-stopping, shareable Instagram carousels that drive real engagement. YOUR MISSION: Transform the provided blog post into a 5–7 slide Instagram carousel following this proven 4-step framework: STEP 1: CRAFT AN IRRESISTIBLE HOOK (Slide 1) No hook = no attention. You have 2 seconds to grab them. Create a hook using ONE of these proven formats: - Pain Point Hook: "This mistake is killing your [results/growth/success]" - Question Hook: "Why does [relatable problem] always happen?" - Controversial Take: "Unpopular opinion: [counter-narrative]" - Trend Spin: "[Trending topic] but make it about [your niche]" - Personal Annoyance: "What annoyed me yesterday will change how you think about [topic]" Hook Requirements: Maximum 8–10 words. Create curiosity gap. Promise value. Match the blog's core message. STEP 2: BREAK DOWN INTO 3–4 PUNCHY POINTS (Slides 2–5) Each slide = ONE crystal clear idea. No exceptions. Writing Style: Talk like you're texting your smartest friend. Explain like you're talking to a 5-year-old. Cut jargon, big words, and industry speak. Use short sentences (5–12 words max). Lead with the benefit, then explain. Slide Structure: Bold headline (3–5 words). 2–3 supporting bullet points. One "aha moment" per slide. STEP 3: ADD STORY OR VISUAL EXAMPLE (weave throughout) Only include if it makes the point hit 10x harder. Use stories when you have personal experience, a specific example, or a before/after. Use visual examples for easy-to-picture scenarios, "imagine this..." moments, relatable analogies. Rules: Keep it under 20 words. Make it specific and concrete. Tie directly back to the main point. STEP 4: END WITH A CRYSTAL CLEAR CTA (Final Slide) If you don't ask, they don't act. Period. Choose ONE action: - Engagement CTA: "Comment 'YES' if you remember this" - Save CTA: "Save this for when you need it most" - Share CTA: "Tag someone who needs to see this" - Follow CTA: "Follow for more [specific benefit]" FORMAT: Slide 1 (Hook): [ATTENTION-GRABBING HOOK] / [Supporting line that builds curiosity] Slides 2–5 (Main Content): [BOLD HEADLINE] → [Key point 1] → [Key point 2] → [Key point 3] / [Mini story/example if relevant] Final Slide (CTA): [Summary of value delivered] / [CLEAR CALL TO ACTION] / [Follow prompt with specific benefit] QUALITY CHECKLIST before delivering: Hook creates immediate curiosity · Each slide has ONE clear takeaway · Language is conversational, not corporate · Story/example enhances the point · CTA is specific and actionable · Total carousel flows logically · Value is delivered in every slide. Context: this carousel is about Elsa, Texas in the era 1977–today, for the city's Centennial on March 6, 2027. Warm, nostalgic, hometown-proud. Great share CTA for this era: "Tag someone who remembers this." Include #Elsa100 in the caption suggestion. MY BLOG POST: [PASTE YOUR BLOG POST HERE]
Your era means real footage possibilities: the actual person, the actual place, '90s photos, yearbook pages. Film the real thing whenever you can.
Write me a 30–45 second voiceover script for a vertical TikTok/Reel about a story from Elsa, Texas (1977–today), based on my blog post below. RULES: - HOOK in the first 3 seconds: the most surprising fact or quote. Never "Hi guys" or "Today we". - Short spoken sentences — sound like a student sharing something cool, not a news anchor. - End with a loop-close OR one CTA: "Full story — link in bio." GIVE ME: 1) The script with rough timestamps 2) 5 on-screen text captions (6 words max each) 3) A shot list of 6 simple phone shots (the real person/place today, old photos, yearbook pages, hands, details) MY BLOG POST: [PASTE YOUR BLOG POST HERE]
Parks, trails, murals, schools, family businesses, the people who hold it all together. While the history teams look back, you're documenting right now — building the map of everything that makes Elsa worth celebrating. One asset a day. Go find them.
| Days | Where to find assets |
|---|---|
| 1–4 🏠 | Places your own family uses and loves: your park, your church, the spot you always get food. Ask family why it matters to them. |
| 5–7 🏫 | Ask around school: "What's the most underrated spot in Elsa?" Teachers and staff know places students never think about. |
| 8–11 🏪 | Walk the business corridors. Introduce yourself, ask for 5 minutes: "How long have you been here? What do people not know about this place?" |
| 12–15 🌎 | Fill the gaps in your map: the corners of town you haven't covered, assets other teams' interviews mentioned. |
Your story source is a place plus the people in it. At every asset, find someone to talk to — the manager, the regular, the coach, the parks guy. Ask:
You are helping a high school intern document a community asset in Elsa, Texas (a park, trail, mural, school, landmark business, or community group) for the city's 100th birthday celebration and a community asset map. Write 10 short, friendly questions the intern can ask people AT this place — workers, regulars, neighbors — to uncover what makes it matter: its story, who depends on it, favorite memories, hidden details, and what it needs to thrive. Include 2 questions that capture practical asset-map facts (how long it's existed, who maintains/runs it). Give each question in English AND natural RGV Spanish. The asset I'm documenting: [DESCRIBE — e.g., "the main city park with the walking trail" — NO real personal names] Who I'll probably talk to there: [e.g., "parents at the playground and the maintenance worker"]
Log the asset itself in Mission Control even before the content: name, location, category, condition, who runs it, who you met. The map is a deliverable too.
Every example below follows one asset — Mario Leal Park, where the Centennial itself will happen — so you can watch one place become a full content package. Your assets will be ones you visit for real.
350–500 words. Headline, hook, what the place is, who it serves, a quote from someone there, your photos, tags.
You are a friendly small-town storyteller writing for the City of Elsa, Texas Centennial (100 years on March 6, 2027). Turn my site-visit notes below into a 350–500 word blog post spotlighting a community asset in Elsa — a place or group that makes the town what it is. RULES: - Start with a person, a moment, or a vivid detail of the place. NEVER "In this post" or "Elsa has many great parks". - Keep every quote word-for-word. Spanish quotes stay in Spanish with English translation in italics after. - Cover: what it is, who uses it, why it matters, one thing most people don't know about it. - Warm, proud, plain-spoken. - End with: "This spotlight is part of 100 Years of Elsa — mapping everything that makes our town worth celebrating before the Centennial on March 6, 2027. What spot should we cover next? Tell us." GIVE ME: 1) a headline, 2) the full post, 3) three photo ideas, 4) five hashtags including #Elsa100. MY NOTES (use [THE COACH], [A PARENT AT THE PARK] etc. — no real full names or contact info): [PASTE YOUR SITE-VISIT NOTES HERE]
Take my blog post below and write THREE different Facebook posts about it. Same community asset, three different hooks: POST 1 — QUOTE ANGLE: open with the best quote from someone at the place. POST 2 — NUMBER/SURPRISE ANGLE: open with a number or a detail most people don't know. POST 3 — QUESTION ANGLE: ask Elsa residents about THEIR memories or use of this place (invite photos in the comments). Rules for each: under 80 words, warm and hometown-proud, end with "Read the full story →" and include #Elsa100. English first, then natural RGV Spanish. MY BLOG POST: [PASTE YOUR BLOG POST HERE]
Your photos carry this one — lead with your best shot of the place.
Shrink my blog post below into an Instagram mini-blog caption for a photo post of a community place. RULES: - 100–150 words total. - FIRST LINE hooks even when Instagram cuts it off. - 3–4 short paragraphs (1–2 sentences each). One emoji max per paragraph. - End with: "Full spotlight at the link in bio. #Elsa100" plus 2 more hashtags (3 total). MY BLOG POST: [PASTE YOUR BLOG POST HERE]
Asset carousels almost design themselves: slide 1 hook, then one great photo + one fact per slide. Formats that work: "5 things you didn't know about ___" and "The most underrated spot in Elsa."
You are an expert Instagram content creator specializing in transforming blog posts into highly engaging carousel posts. Your goal is to take any blog content and turn it into scroll-stopping, shareable Instagram carousels that drive real engagement. YOUR MISSION: Transform the provided blog post into a 5–7 slide Instagram carousel following this proven 4-step framework: STEP 1: CRAFT AN IRRESISTIBLE HOOK (Slide 1) No hook = no attention. You have 2 seconds to grab them. Create a hook using ONE of these proven formats: - Pain Point Hook: "This mistake is killing your [results/growth/success]" - Question Hook: "Why does [relatable problem] always happen?" - Controversial Take: "Unpopular opinion: [counter-narrative]" - Trend Spin: "[Trending topic] but make it about [your niche]" - Personal Annoyance: "What annoyed me yesterday will change how you think about [topic]" Hook Requirements: Maximum 8–10 words. Create curiosity gap. Promise value. Match the blog's core message. STEP 2: BREAK DOWN INTO 3–4 PUNCHY POINTS (Slides 2–5) Each slide = ONE crystal clear idea. No exceptions. Writing Style: Talk like you're texting your smartest friend. Explain like you're talking to a 5-year-old. Cut jargon, big words, and industry speak. Use short sentences (5–12 words max). Lead with the benefit, then explain. Slide Structure: Bold headline (3–5 words). 2–3 supporting bullet points. One "aha moment" per slide. STEP 3: ADD STORY OR VISUAL EXAMPLE (weave throughout) Only include if it makes the point hit 10x harder. Use stories when you have personal experience, a specific example, or a before/after. Use visual examples for easy-to-picture scenarios, "imagine this..." moments, relatable analogies. Rules: Keep it under 20 words. Make it specific and concrete. Tie directly back to the main point. STEP 4: END WITH A CRYSTAL CLEAR CTA (Final Slide) If you don't ask, they don't act. Period. Choose ONE action: - Engagement CTA: "Comment your favorite memory here" - Save CTA: "Save this for your next visit" - Share CTA: "Tag someone who needs to see this" - Follow CTA: "Follow for more [specific benefit]" FORMAT: Slide 1 (Hook): [ATTENTION-GRABBING HOOK] / [Supporting line that builds curiosity] Slides 2–5 (Main Content): [BOLD HEADLINE] → [Key point 1] → [Key point 2] → [Key point 3] / [Mini story/example if relevant] Final Slide (CTA): [Summary of value delivered] / [CLEAR CALL TO ACTION] / [Follow prompt with specific benefit] QUALITY CHECKLIST before delivering: Hook creates immediate curiosity · Each slide has ONE clear takeaway · Language is conversational, not corporate · Story/example enhances the point · CTA is specific and actionable · Total carousel flows logically · Value is delivered in every slide. Context: this carousel spotlights a community place in Elsa, Texas for the city's Centennial (March 6, 2027). Warm, hometown-proud, photo-forward — assume each slide pairs with a real photo of the place. Include #Elsa100 in the caption suggestion. MY BLOG POST: [PASTE YOUR BLOG POST HERE]
You have the easiest reels in the program: you're literally standing at the location. Walk-through shots, detail shots, people enjoying the place (permission!), you on camera if you want.
Write me a 30–45 second voiceover script for a vertical TikTok/Reel spotlighting a community place in Elsa, Texas, based on my blog post below.
RULES:
- HOOK in the first 3 seconds: the most surprising fact about this place, or a bold claim ("the most underrated spot in Elsa"). Never "Hi guys".
- Short spoken sentences — sound like a local showing a friend around, not a tour guide.
- End with a loop-close OR one CTA: "Full spotlight — link in bio."
GIVE ME:
1) The script with rough timestamps
2) 5 on-screen text captions (6 words max each)
3) A shot list of 6 simple phone shots AT the location (walking shot, wide, details, people with permission, golden-hour exterior)
MY BLOG POST:
[PASTE YOUR BLOG POST HERE]